Friday, April 12, 2024

Acquisition of Competitor: Linktree Buys Koji


Linktree, the Australia-based link-in-bio platform, has made its second acquisition of the year by purchasing competitor Koji from parent company GoMeta. The financial details of the deal have not been disclosed. As part of the acquisition, Koji’s link-in-bio product will be discontinued on January 31, 2024. In an effort to ease the transition, Linktree is offering Koji users a three-month trial of its Pro plan. However, it remains unclear if Linktree will provide tools for creators to migrate their data from Koji to their platform.

In a statement, Linktree expressed excitement over welcoming Koji users to their community and reiterated their commitment to innovation in the link-in-bio category. They also assured both existing and new users that they will work closely with them to meet their needs and evolve the platform further. The statement did not specify if Koji’s team would be joining Linktree.

GoMeta, the parent company of Koji, was founded in 2016 by Dmitry Shapiro and Sean Thielen. Koji was initially launched as a link-in-bio platform in March 2021 and secured $36 million in funding through its parent entity. Prior to this, Koji allowed non-technical developers to create “mini apps on the web,” which were later transformed into templates on the link-in-bio platform. Linktree did not clarify if they planned to incorporate these features into their platform. Koji served more than 700,000 creators.

This acquisition marks Linktree’s second venture into the link-in-bio space this year, following their purchase of Sequoia-backed startup Bento in June. As part of that deal, the entire Bento team joined Linktree. While Bento’s product is still in use, Linktree has not provided any information regarding its future.

Linktree, which has raised over $165 million in funding to date, boasts a global user base of 41 million. Throughout the year, the company introduced new integrations with social networks such as Threads and Snapchat. They also expanded monetization options, including the addition of “Buy me a gift” and a partnership with SendOwl to facilitate the sale of various digital products and services.

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